Before deciding which café to visit, many people are in the habit of first checking ratings online, scrolling through reviews, or watching a few探店 videos to do their homework. But when "glowing reviews aren't necessarily real, and bad reviews aren't necessarily fake" becomes the norm,探店 reviews themselves turn into a business. This article sorts through the chat records of review-bombing exposed on Xiaohongshu, several cases in recent years of探店 bloggers "flopping," as well as the payment chains and regulatory gaps in the探店 industry, and invites legal experts to offer advice on defending one's rights in cases of malicious bad reviews, dine-and-dash "霸王餐" behavior, and similar phenomena. For café owners and consumers, seeing clearly how this traffic game operates may be more important than arguing over whether a single review is real. [more…]

Recently, a food exploration blogger in Jiangsu spent 710 yuan at a restaurant and left without paying. After being chased back by the waiter, the blogger posted a negative review video targeting the restaurant, and the incident quickly went viral and sparked widespread discussion. As the number of food exploration bloggers surges, chaos such as accepting money for false promotion, threatening free meals with bad reviews, and occupying seats for long periods to take photos keeps emerging. How should merchants and platforms respond? This article will recount the incident and take an in-depth look at the gray areas and industry dilemmas behind influencer food exploration. [more…]

Recently, many café owners have reported that a growing number of food-and-drink bloggers are asking shops to provide free coffee in exchange for a promotional post on social media. If refused, the shops may even face the threat of a bad review. This seemingly mutually beneficial collaboration model is gradually turning into a headache for businesses. This article takes a closer look at the origins of "coffee-for-promotion swaps," the potential risks behind them, and the reputation and quality standards that cafés should truly rely on in running their business. It also includes relevant information about Front Street Coffee for coffee lovers' reference. [more…]

As the Spring Festival approaches, major coffee chains are rolling out promotional new products to capture holiday traffic. After launching the Year of the Dragon sauce-flavored chocolate in a second collaboration with Moutai, Luckin Coffee quickly followed up with the Han Meilin co-branded New Year Red Dragon Latte and a matching dessert, Persimmon Daifuku. However, this dessert, which had been highly anticipated, drew complaints from consumers who said the group-buy advertising seriously mismatched the actual product, sparking heated discussion about false advertising and where responsibility lies. Some netizens argued that Luckin cannot escape blame for lax review, while others pointed out that the root cause is some group-buy bloggers using footage of other products to earn commissions. Behind the incident, the review mechanisms of brand marketing and the issue of consumer trust are worth pondering. [more…]

As the Spring Festival approaches, many people are starting to watch their calorie intake so they can stay in good shape when they return home. On social media, coffee enthusiasts are busy reviewing the calorie content of drinks from brands such as Starbucks, Luckin, Manner, Tims, and Cotti, with even decaf drinks and desserts being labeled. Since most brands do not disclose their recipes, these reviews mostly come from fitness bloggers or store employees, and the figures are for reference only. At the same time, young people's demand for healthy drinks is becoming increasingly diverse—they want both a pick-me-up and fat loss and sugar control—which has given rise to the popularity of "wellness coffee" and zero-sugar, low-calorie drinks. Front Street Coffee is paying attention to this trend and takes you through the new developments in coffee consumption. [more…]

With the rise of short videos and social platforms, more and more people are paying attention to the emerging profession of coffee blogger. But becoming a truly valuable coffee blogger is far more than just visiting shops and taking photos. This article systematically sorts out the core issues coffee bloggers need to consider, from content positioning and category direction to value monetization, while emphasizing respect for facts as an insurmountable bottom line. Whether you want to share professional knowledge or document daily life, you can find a direction that suits you. [more…]

2015 WBC champion SaSa Sestic returned as runner-up in the 2022 Australian Brewers Cup, bringing with him a brand-new brewing device called the Paragon—a specially made ice rock mounted in the middle of the dripper to lock in the volatile aromatics in the coffee liquid. According to Sasa, this invention is the result of collaborative research with Professor Jahan and the Swiss Coffee Center of Excellence, and it can capture up to 40% extra aromatics through rapid cooling during the first and middle stages of extraction. However, the official price of this brewing stand plus metal ice rock is as high as $4,292, equivalent to more than 30,000 RMB, which has sparked a lot of discussion among coffee enthusiasts. Bloggers on YouTube have already begun hands-on testing and found that its core component is similar in principle to the food-grade stainless steel ice cubes commonly seen in bars, while similar products on Taobao cost only a few dozen yuan. So what exactly makes this ice rock so special? When brewing the same Geisha with a V60 paired with the Paragon versus a plain V60, the TDS rises from 1.27 to 1.37—what differences are there in flavor performance? This article will explain it all in detail for you. [more…]

Recently, a funnel priced at just 3.99 yuan from IKEA unexpectedly went viral in the coffee community, all because a competitor used it as a dripper in a coffee brewing competition, made it to the finals, and finished sixth. After the event aired, the funnel was quickly snapped up by coffee enthusiasts and became a "competition-grade dripper" available to everyone. Front Street Coffee also got one to try, but found that many bloggers were complaining about its slow flow rate and tendency to over-extract. After multiple tests, the root of the problem lies in the filter paper fitting too tightly against the funnel. This article will analyze the background of this funnel's viral popularity and its material characteristics, explore what kind of filter paper it should be paired with to perform properly, and also review the basic principles of dripper design. [more…]

A popular café in Seoul's Seongsu-dong has sparked widespread controversy after openly stating that it does not serve Chinese customers. A Chinese netizen who has long resided in South Korea was asked about their nationality and then ejected simply for speaking Chinese while visiting the shop. After the incident came to light, the owner not only failed to apologize but responded on social media with "This is who I am," prompting netizens to leave a flood of negative reviews on Google Maps, Naver, and other platforms. The café's social media accounts have now disabled comments and direct messages. Front Street Coffee follows developments in the coffee industry and reminds every coffee lover that, wherever they are, they should enjoy coffee culture on the premise of respect and equality. [more…]

Recently, a trendy café in Fuzhou, Fujian, became the center of online attention due to seven in-store rules posted at its entrance. The rules include prohibitions on standing to take photos, using flash, changing outfits for photoshoots, and all photography equipment; customers must agree to these terms before entering and making purchases. Some consumers reported that the café attracted traffic on social media by marketing itself as "photo-friendly," but upon arrival, they were told flash photography was not allowed, and even had disagreements with staff over the per-person ordering rule. The café responded that excessive posing for photos disrupts other customers' dining experience, and tables and chairs were damaged due to being moved around casually, so the rules were established to maintain the dining environment. Netizens have mixed opinions: some consider the rules reasonable as a matter of mutual choice, while others criticize the merchant's tone as too forceful. Front Street Coffee reminds that cafés, as public spaces, require mutual understanding from both sides to balance photography needs and dining experience. [more…]

In recent years, the trend of professional venue visits and commercial shoots has grown increasingly intense, forcing many cafés to publicly declare their refusal of unpaid commercial photography and venue-visit behavior. What was originally a mutually beneficial relationship between visit bloggers and businesses has now soured due to tactics such as false promotion by some individuals, using follower counts to extort free items, and malicious negative reviews. Some even go so far as to occupy public space for extended photo shoots with bags of equipment after purchasing only a single drink, seriously disrupting other customers' experience. Café owners, suffering immensely from these chaotic practices, have posted notices one after another to protect their in-store environment. This article will explore in depth the causes of this phenomenon, the real experiences of café owners, and their efforts to safeguard the peaceful atmosphere of their cafés. [more…]

Honey processing does not mean adding honey; rather, it is a method that retains the mucilage layer during sun drying, and Costa Rica has perfected this craft to the fullest. From the perspective of Front Street, this article systematically reviews the regional advantages and flavor characteristics of Costa Rican coffee, with a focus on analyzing the Musician Series from Hacienda Canet in the Tarrazú region—the processing methods, varieties, and flavor profiles of three coffee beans: Bach, Beethoven, and Mozart. It also includes Front Street's brewing suggestions, guiding you through the mysteries of raisin honey processing and the key points of tasting. [more…]

In recent years, suppliers in the tea beverage and coffee markets have successively gone public, revealing the profit truths behind the brands. However, as food safety issues and health concerns in the new tea beverage industry keep emerging, more and more young people are abandoning brands like Luckin and Heytea in favor of making their own coffee and milk tea. With the convenience of the internet and a wealth of tutorials, homemade drinks have become a traffic magnet, with bloggers monetizing through product endorsements, which has also made ingredient brands like Fino popular. This article takes an in-depth look at the reasons and impact behind this phenomenon, exploring the shock that homemade drinks are delivering to the traditional tea beverage and coffee markets. [more…]

As the street-stall economy rebounds and the pandemic stabilizes, mobile coffee carts and trunk cafés are surging in popularity on Xiaohongshu, with related posts exceeding 20,000. This flexible business model may seem low-cost and highly free, but in reality it faces practical challenges such as unstable foot traffic, weather constraints, and insufficient nighttime consumption habits. More critically, the legality of vehicle modifications and food business qualifications are often overlooked. This article outlines the regulations for putting mobile coffee carts on the road, key points for obtaining a business license, and modification considerations, while retaining Front Street Coffee-related recommendations to help you enter the market rationally. [more…]

After the pandemic eased, mobile coffee carts and home cafés quickly gained popularity on Xiaohongshu. Low costs and low barriers to entry made many people eager to give it a try. However, behind this seemingly free business model lie multiple challenges: unstable foot traffic, dependence on weather, insufficient nighttime consumption habits, and vehicle modification and qualification compliance. Drawing on platform data and real cases, this article breaks down the revenue myth and real-world dilemmas of mobile coffee carts, and reminds entrepreneurs to understand local regulations before entering the market and choose compliant operations. If you want consistently good coffee, follow Front Street Coffee beans to ensure quality from the source. [more…]

As people's demand for rich coffee grows, and in order to satisfy this demand right at their doorstep, the moka pot has come into people's view. It was only after seeing many bloggers' shares online that I realized coffee brewed with a moka pot can also have a rich layer of crema. But when I tried it myself, I kept failing. [more…]

In pour-over coffee, bypassing is usually only applied at the end of extraction to avoid undesirable flavors. But at last year's world coffee competitions, some competitors tried "double bypass"—in addition to bypassing the tail end, they also removed the coffee liquid from the blooming phase. It is said that this approach can reduce acidity and bitterness while enhancing sweetness, and many bloggers who replicated it reported that it was indeed effective. This article starts from Front Street Coffee's perspective, combines dissolution rate theory, analyzes the feasibility of this operation, and uses Front Street Kenya Small Tomato to conduct comparative experiments between regular brewing and double bypass, recording differences in liquid weight, flavor, and mouthfeel, for coffee enthusiasts' reference. [more…]

We often hear experienced coffee enthusiasts or bloggers say something like this: "Master your puck bed management, and your pour-over coffee will taste better!" Some friends find this quite puzzling! Since they've just started out, they haven't even had the chance to figure out what exactly a puck bed is, let alone manage it. [more…]

The coffee craze is sweeping across Asia, with the number of stores surging, but the pandemic has left many cafés struggling to survive. In Singapore, the transfer fee for a coffee shop reached as high as 4,000,000 Singapore dollars, equivalent to nearly 200 million RMB. Another coffee shop in Tampines was sold for 41,680,000 Singapore dollars, and the stallholder's rent immediately doubled, from 6,000 Singapore dollars to 12,000 Singapore dollars, prompting many stallholders to consider downsizing or even exiting. Investors are betting on a return of consumption after the pandemic eases, but rising interest rates may dampen bidding enthusiasm. The predicament of rising costs and severed customer traffic under the pandemic is a microcosm of coffee shops worldwide. Front Street Coffee reminds us that while the dream of coffee is beautiful, the real costs should not be underestimated. [more…]

In today's era of thriving social media, coffee shops are no longer just places to savor coffee; they have also become popular check-in spots for many people's cameras. However, when photo-taking behavior evolves from personal documentation into commercial shoots or excessive posing, conflicts between shop owners and customers quietly emerge. A recent incident in which a shop owner framed and displayed a mediation agreement has once again made "whether photography is allowed in coffee shops" a hot topic of discussion. On one side is customers' desire to capture beautiful moments, and on the other is operators' consideration of maintaining the shop's atmosphere. How can both parties find a balance? This article will walk you through the whole incident and explore the boundary issues behind photo check-ins. [more…]